“Second Sense” campaign for wagn Rail

A campaign for wagn rail explaining to both staff and customers how important that their trains kept to a strict deadline.  During the first meeting to discuss this project, it was found that of the twelve people in the meeting, not one had the same time showing on their watch. We conceived a campaign to address this ‘Second Sense’. Firstly we sourced watches with ‘Rugby Mean Time installed which were time corrected every day at midnight. A series of communication pieces depicting how important it was that the trains were kept on time, job interviews, hospital appointments, etc, were designed, illustrated and printed.